Client Name: Confidential
Reporting To: Group CEO / Managing Director

ABOUT THE BLACK BOX TALENT

The Black Box Talent (TBBT) is a talent acquisition and executive search firm helping organizations identify, attract, and hire high-quality professionals across diverse industries and geographies.

We partner closely with our clients to understand their business, culture, and hiring requirements, enabling us to deliver targeted, relevant, and quality talent for critical positions.

Our approach combines industry-focused recruitment expertise, strong candidate networks, structured sourcing, and personalized talent solutions to support organizations in building high-performing teams.

POSITION OVERVIEW

The Head – Marketing & Loyalty will lead marketing, brand, customer engagement, and loyalty initiatives, developing and executing strategies aligned with business objectives and growth plans.

The role is responsible for strengthening brand equity, increasing customer acquisition and retention, and driving customer lifetime value across the business.

The ideal candidate will bring strong experience in brand management, consumer marketing, loyalty programmes, CRM, digital marketing, customer analytics, and integrated marketing campaigns, preferably within FMCG, Retail, Consumer, Hospitality, or other customer-centric businesses.

KEY RESPONSIBILITIES

• Marketing Strategy: Develop and execute marketing strategies aligned with business objectives and growth plans.
• Brand Development: Strengthen brand positioning, identity, visibility, and customer proposition.
• Customer Loyalty: Lead loyalty strategies and programmes to drive customer acquisition, engagement, retention, and repeat purchase.
• CRM & Analytics: Leverage customer data, segmentation, analytics, and KPIs to improve engagement and retention.
• Digital Marketing: Lead digital marketing initiatives across social media, search, content, email, mobile, and website channels.
• Campaign Management: Lead integrated ATL, BTL, digital, retail, social media, and experiential marketing campaigns.
• Strategic Partnerships: Develop partnerships with banks, telecom, retail, airlines, hospitality, and lifestyle brands.
• Customer Experience: Improve the end-to-end customer journey using customer feedback, insights, and business data.
• Team Management: Build and lead high-performing marketing and loyalty teams and manage external agencies and partners.
• Budget & ROI: Manage marketing and loyalty budgets, monitor performance, and optimize investments for measurable ROI.

CANDIDATE PROFILE

• 12–18+ years of experience in Marketing, Brand Management, CRM, Loyalty, Customer Experience, or related functions, with proven experience developing and implementing marketing and loyalty strategies.
• Strong exposure to FMCG, Retail, Consumer, Hospitality, E-commerce, Financial Services, Telecom, or other customer-centric sectors.
• Experience managing loyalty programmes, CRM platforms, and customer segmentation.
• Strong understanding of digital marketing, social media, performance marketing, and customer analytics.
• Demonstrated experience managing agencies, strategic partnerships, and marketing budgets.
• Strong commercial orientation with excellent leadership, communication, negotiation, and stakeholder-management skills.
• Experience across multiple markets or geographies, with exposure to African or emerging markets preferred.
• Strong strategic and commercial mindset with a customer-centric approach.
• Strong brand-building orientation and data-driven decision-making ability.
• Innovation and digital mindset with strong execution capability.
• Strong stakeholder and partnership management skills.
• Proven people leadership and an entrepreneurial, growth-oriented approach.